This project is a socially driven visual campaign exploring UK street fashion through a series of posters and Instagram-ready visuals. Created using a mix of original photography and community-sourced images, the aim was to encourage inclusivity, self-expression, and confidence among individuals who may feel distanced from the streetwear scene due to financial, cultural, or social barriers.

The posters use vibrant, retro-style typography with lowered opacity to symbolise openness, transparency, and authenticity — encouraging viewers to embrace their true identity through fashion. Themes of belonging, self-worth, and community are central, with messaging that resonates with the grassroots spirit of UK street culture. This playful yet powerful project promotes the message that streetwear is for everyone, no matter their background.