THREADWORK - EMBROIDERY IN FASHION BOOKLET SERIES

Threadwork is a multi-format editorial design project that explores the art of embroidery within the context of fashion — past, present, and contemporary culture. Through a series of three A5 booklets and accompanying posters, the project investigates embroidery as a visual language, a method of making, and a tool for identity and expression.

Each booklet focuses on a distinct narrative thread:

  • Threads Through Time examines embroidery’s rich global history and its evolving role in fashion across eras

  • Stitch by Stitch dives into the materials, techniques, and cultural practices that shape the craft

  • Modern Threads looks at embroidery’s resurgence in today’s fashion scene — from runway to streetwear and DIY subcultures.

Designed with a clear editorial structure, the project combines typographic styling, grid-based layouts, and custom icons to create a visually cohesive and conceptually layered series. Posters extend the identity of each booklet into large-scale format, creating a modular visual system. With considered use of typefaces, colour palettes, and image curation, this project reflects my growing passion for editorial design, fashion storytelling, and visual communication — and marks a step toward my ambition to work at the intersection of design and contemporary culture.

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